Brand kit
The emRadios brand.
Logo, symbol, app icon, colours and the usage rules — ready to download. If you are writing about emRadios in an article, website, deck or your station’s material, take the files from here instead of screenshotting the site.
Download the full kit (.zip)Logo
Two versions of the same logo, and the difference is the colour of the word "em". Picking the wrong one makes "em" vanish into the background and the logo reads as just "radios" — the brand loses its name.
Symbol and icons
The wave on its own works as a social avatar and anywhere too small for the full name. The app icon is the same one on the App Store and Google Play.
Colours
The values below were read from the pixels of the files themselves — this is what reproduces the brand exactly.
From the logo
From the wave, left to right
From the website interface
Careful: the website does NOT use the logo colours. The interface uses a lighter cyan and a softer pink, tuned for reading contrast on dark. To reproduce the brand, use the logo colours; to build something in the site’s style, use these.
The name and the typeface
The name is written with a lowercase "em" and a capital "R", always as one word.
Roboto, from Google Fonts, across the whole product — headings and body. It is free and open source, so you can use it in your own material without any licence from us.
What you can and cannot do
The logo is ours, but you do not need our permission to use it while talking about emRadios honestly.
- Use the logo to refer to emRadios in an article, review, class or presentation.
- Say your station is on emRadios and link to its page.
- Leave clear space around the logo, at least the height of the letter "e".
- Scale it down only while the word "radios" stays legible — below that, use the symbol alone.
- Change the colours, stretch, rotate, skew, or add shadow and outline.
- Rebuild the logo in another typeface or redraw the wave.
- Put the logo inside another logo, or lock the two together as a single mark.
- Imply a partnership, sponsorship or endorsement that does not exist.
- Use the logo in illegal or offensive contexts, or in a way that misleads about who is speaking.
Need something else?
Vector art, another file format, product screenshots or information for a story: write to us and we will send it.